Having seen advertising on TV, many of us annoyingly switch the channel. In the frame, expensive cars are destroyed, houses are blown up, and the stars of show business tear couture dresses to shreds. Moreover, it is far from always possible to photograph everything as required.
Today we offer ranking of the most expensive commercials. The total budget of all the creations presented exceeded $ 85 million.
10. Coca-cola
Canadian television director Steve Chase shot a movie about soda lasting exactly 60 seconds and costing $ 1.6 million. Filming took place in the historical part of Prague.
9. Adidas
The budget of the two-minute video was more than $ 2 million. David Beckham and Lionel Messi, singer Katy Perry, basketball player Derrick Rose, rapper B.o.B. and other music and sports stars.
8. Shell
A luxurious Ferrari race car sweeps around at a tremendous speed in London, Rio de Janeiro and New York in 120 seconds in search of the coveted Shell products. The cost of the video was $ 3.9 million.
7. Pepsi
Pepsico Corporation is famous for spectacular advertising with the participation of stars, in addition, overtaking Coca-cola in cost and scope is a matter of prestige. The iconic soda was advertised by Mariah Carey, David Beckham and Sofia Vergara. A video featuring Britney Spears cost as much as $ 5 million.
6. Guinness
At least 10 thousand books, 10 thousand dominoes, 74 mirrors, 400 tires, 50 refrigerators and 5 cars are involved in this beer advertisement. The cost of the video was more than $ 4 million.
5. Honda Cog
This video was awarded gold at Cannes Lions. Details of three cars disassembled for spare parts push each other according to the principle of “falling dominoes”. The crew took 3 months to bring the chain reaction to perfection.
4. Carlton Draught
The Australian beer brand does not save on advertising. In this expensive video, parachutists jump out of a 15-meter beer glass spectacularly. And then the glass shatters 2 jaguars and damages several houses. Such an advertising action cost $ 9 million.
3. Chrysler
Car advertising with rapper Eminem closes the top three in the ranking of the most expensive videos. The video was shot in Detroit - in the homeland of Chrysler. The cost of the video is estimated at about $ 12-15 million.
2. Nike
In the video “Write the future”, a record number of sports celebrities starred - Wayne Rooney, Cristiano Ronaldo, Paolo Cannavaro, Frank Ribery. Naturally, the fees of the heroes of advertising accounted for most of the budget, which is estimated at $ 25 million. The video received the Grand Prix of the cult festival Cannes Lions 2011.
1. Chanel
The advertising of the fragrance Chanel No. 5 is listed in the Guinness Book of Records, however, back in 2004, as the most expensive commercial in history. Most of the budget, which amounted to as much as $ 42 million, went to the crew of the crew. The director was Baz Lurman, who shot Moulin Rouge, and Nicole Kidman became the heroine of the video.
